If you’ve ever poured your heart into a pitch or landing page... and still got crickets, this is for you.

One of the biggest mistakes early-stage founders make is selling to the wrong part of the brain.

You focus on features, logic, pricing, all the fine details you worked hard to perfect  and while that makes sense to you, it might not feel right to your customer. That’s where things go sideways.

❌ The Pain Point: Logical Selling Doesn’t Create Urgency

When your message is too focused on logic (the “Red Brain”), your customer starts:

• Overanalyzing
• Comparing every alternative
• Getting stuck in “let me think about it” limbo

And as you already know... indecision kills momentum.

✅ The Brain Trick That Top Salespeople Know

Great sales doesn’t start with logic, it starts with emotion.

Think of the brain in two parts:

🔴 Red Brain = Logic First

• Loves data, specs, features
• Cautious and skeptical
• Wants to delay decisions

💚 Green Brain = Emotion First

• Feels the “YES” before understanding the “how”
• Motivated by desires, identity, and outcomes
• Wants meaning, transformation, and relief

People buy emotionally. Then they justify it with logic.

Emotions open the door. Logic just walks them through.

🎯 How to Speak to the Green Brain (and Boost Sales Fast)

Here’s how to shift your messaging to connect with what people feel, not just what they think:

1. Start With the Transformation

What outcome are they really after? Sell the result, not the roadmap.

Instead of:
🟥 "Get 12 workouts and a meal plan."

Say:
🟩 "Feel proud of your body again. Wake up energized, confident, and free from guilt."

2. Use Emotional Language

Tap into the desires, fears, and identities of your customer.
What do they secretly want? What are they tired of feeling?

3. Tell Stories, Not Specs

Use metaphors, personal stories, or vivid before-and-after examples to paint a picture they can feel.

📄 Why This Worksheet Exists (and How It Helps)

If you're a first-time founder, this free worksheet helps you reframe your messaging to speak directly to the emotional mind of your customer. It's designed to:

• Stop you from relying only on features and logic
• Help you craft powerful, emotionally charged copy
• Make your offer feel irresistible to the people who need it most

No more pitches that sound “nice but not now.” This is how you create real connection and move people to action.

Download our Document if you want to go through it yourself!

Green Brain Pitch Builder Worksheet

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