This course is for founders who are done guessing.
You’ve got an idea, maybe even a product, but you’re still wondering: Is this really what people want?
If you’ve ever asked, “Is this the right product for the right people?”, you’re in the right place. This module is all about understanding how to truly match what you offer with what your customers actually want. We’ll walk you through a structured, real-world process using the Product-to-Market Map—a tool designed to align your product, message, and market.
P2M - Map
Mini Worksheet: Defining Your Customer Segments
Mini Worksheet: Defining Your Customer’s Real Problem
Mini Worksheet: Crafting Your Unique Value Proposition (UVP)
Mini Worksheet: Gathering Evidence of Fit
Mini Worksheet: Find Your Best Marketing Channels
Mini Worksheet: Map Your Delivery & Distribution Plan
Mini Worksheet: Build Your Sustainable Revenue Model
Mini Worksheet: Track Your Success and Build Your Growth Engine
Philippe has over 14 years of experience as a Founder, Mentor, and Designer. He has launched several ventures and worked with notable clients such as Westfield, Snappr (YC), Forage (YC), OpenLearning (ASX), and ZipCo (ASX). He also achieved recognition when his agency was listed in the AFR Fast Starter 23. Under his leadership, the agency developed strategies and designs for more than 50 high-growth startups, assisting them in raising millions in capital. His greatest passion lies in building businesses from the ground up.
If you have any questions you can't find answer from, reach out to us directly by email.
You’ll leave with a repeatable process for identifying the highest-value customer segment, testing value propositions quickly, and turning early traction into measurable retention. In short, you’ll know exactly how to prove demand before you pour more money into scaling!
Founders and early-stage product leaders who have launched (or are about to launch) and need evidence that real customers will stick around and pay. If you’re pre-revenue or under $1M ARR, you’re in the sweet spot.
Nope. We start with problem discovery interviews and low-fidelity solution tests, so having just a prototype—or even a detailed concept—is enough. If you are post-launch, the same tools help you stress-test why adoption may be flat.
Ten bite-sized video modules (5-15 minutes each), along with worksheets that can be duplicated in Google Docs. Everything is self-paced.
Lifetime access to all videos, worksheets, and future updates—no extra fees.
The core discovery and validation techniques apply to both.
Our courses are aimed to be quickly executed and accelerate your growth. No need to spend weeks on modules for overcomplicated masterclasses. Grab just what you need, when you need it.
Hear first-hand from our incredible resources for founders.
Are you a first-founder who is ready to grow, but can’t quite seem to find a path forward?
Maybe you are...
Look I get it.
After five intense years of running a successful multi-million-dollar design agency, I hit a major roadblock. Burnout didn't just knock on my door—it barged right in and left me bedridden for three days straight. I didn't want to get up or face the world. Lying there, I thought to myself, "Okay, this is enough."
The next day, I made the immensely tough decision to let go of all my employees. I knew I needed a break—a real one—to rethink my priorities and figure out what I truly wanted in life.
That sparked something in me. 🔥
That constant drive helped me find success, but it also led me straight into burnout.
I finally realised that building a successful business wasn't just about working hard, it was about transforming your mindset and having great process for your personal and professional life.
That gave me the foundation for everything that I build next.
If you are like me, you want to be the best founder possible.
Meaning that you want to prioritise what matters, manage your emotions like a boss, and build habits that support your business growth. You are in the right place.
