Sales Mindset & System Course
How to sell without sounding pushy and fake. Design a scalable sales system that aligns with how people make buying decisions
Philippe H.
Instructor
4.9
Beginner
This is for you if you want...
đź’ˇ Sell Without Feeling Sleazy
You’re building something with heart  but when it comes to sales, the tactics feel icky or pushy. This course gives you a way to sell without selling out, so you stay in integrity while still closing deals.
🎯 Finally Build a Sales System That Feels Like You
You don’t want to wing it anymore. You’re ready for a repeatable sales process that aligns with your mission, values, and voice  not someone else's script.
🛠️ Create a Founder-Friendly Sales Workflow
You're juggling 10 roles at once. This course helps you design a lean, effective sales system that works with your time and energy, not against it.
đź§  Understand the Psychology of Why People Buy
Skip outdated scripts. Learn how modern buyers actually make decisions  and how to guide them with clarity and connection instead of pressure.
📞 Run Discovery Calls That Convert (and Feel Good)
Ditch awkward Zooms and cringey closes. You’ll learn how to lead powerful, natural conversations that result in genuine yeses not maybes.
đź«¶ Sell with Confidence and Connection
You want to close deals, but you also want to feel proud of how you do it. This course helps you show up with authenticity, communicate with emotional clarity, and build real trust.
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Requirements
  • You need to have a business idea or already in business
  • A passion and desire to learn
  • A laptop and an internet connection
  • Understanding of English
Course Description

This course is for founders who are done with sleazy sales scripts and awkward pitches.

You’re building something meaningful but when it comes time to sell, it either feels forced, scattered, or just... not you. Maybe you're wondering: How do I actually close deals without feeling like I'm tricking people?

If that sounds familiar, you're in the right place. This module is all about designing a scalable, human-centered sales system that aligns with how people actually make buying decisions. You’ll learn a practical, repeatable approach that replaces pressure with clarity and helps you sell with confidence, connection, and results.

By the end of this course, you'll:

  • Understand why traditional sales tactics break down in modern business
  • Build your own company-branded, values-driven sales process
  • Shift from a “selling mindset” to creating a “buying mindset” in your customer
  • Communicate with emotional clarity (using green brain language)
  • Craft a high-converting discovery call and set up your full sales sequence

Who This Course Is Perfect For:

This course is thoughtfully designed for founders and entrepreneurs who:

  • Feel uncomfortable or unnatural with traditional sales scripts and high-pressure tactics.
  • Are committed to authenticity and want to build genuine relationships with their customers.
  • Seek a repeatable sales method that aligns deeply with their company’s mission and personal values.
  • Struggle with confidence during sales conversations and want a clearer, kinder way to close deals.
  • Desire practical tools and frameworks to simplify the sales process while staying human-focused.
  • Are juggling multiple roles and need an efficient sales workflow tailored specifically for busy founders.

If you're ready to sell genuinely, confidently, and effectively without compromising your values, this course is tailor-made for you.

Module Breakdown
📚 10 modules 📄 7 Worksheets
📍 Part 1: Why Product-Market Fit Matters
🗺️ Part 2: Introduction to the Product-to-Market Map

P2M - Map

🎯 Part 3: Customer Segments — Who Do You Serve?

Mini Worksheet: Defining Your Customer Segments

❗ Part 4: Problem Statement — What Are You Really Solving?

Mini Worksheet: Defining Your Customer’s Real Problem

💎 Part 5: Unique Value Proposition — Why You?

Mini Worksheet: Crafting Your Unique Value Proposition (UVP)

🔬 Part 6: Evidence of Fit — How Do You Know They Want It?

Mini Worksheet: Gathering Evidence of Fit

📣 Part 7: Marketing Channels — How Will People Find You?

Mini Worksheet: Find Your Best Marketing Channels

🚚 Part 8: Delivery & Distribution — How Will Your Offer Reach Them?

Mini Worksheet: Map Your Delivery & Distribution Plan

💰 Part 9: Revenue Model — How Will You Make Money Sustainably?

Mini Worksheet: Build Your Sustainable Revenue Model

📊 Part 10: Metrics & Resources — How Will You Track Success and Support Growth?

Mini Worksheet: Track Your Success and Build Your Growth Engine

Instructor
Philippe Hong
Founder of Founder Foundry

Philippe has over 14 years of experience as a Founder, Mentor, and Designer. He has launched several ventures and worked with notable clients such as Westfield, Snappr (YC), Forage (YC), OpenLearning (ASX), and ZipCo (ASX). He also achieved recognition when his agency was listed in the AFR Fast Starter 23. Under his leadership, the agency developed strategies and designs for more than 50 high-growth startups, assisting them in raising millions in capital. His greatest passion lies in building businesses from the ground up.

FAQ

Frequently asked questions

If you have any questions you can't find answer from, reach out to us directly by email.

What will I be able to do after taking the Product-Market Fit Playbook?

You’ll leave with a repeatable process for identifying the highest-value customer segment, testing value propositions quickly, and turning early traction into measurable retention. In short, you’ll know exactly how to prove demand before you pour more money into scaling!

Who is this course best suited for?

Founders and early-stage product leaders who have launched (or are about to launch) and need evidence that real customers will stick around and pay. If you’re pre-revenue or under $1M ARR, you’re in the sweet spot.

Do I need a live product already?

Nope. We start with problem discovery interviews and low-fidelity solution tests, so having just a prototype—or even a detailed concept—is enough. If you are post-launch, the same tools help you stress-test why adoption may be flat.

How is the course delivered?

Ten bite-sized video modules (5-15 minutes each), along with worksheets that can be duplicated in Google Docs. Everything is self-paced.

How long do I have access to the content?

Lifetime access to all videos, worksheets, and future updates—no extra fees.

Will this work for B2B and B2C businesses?

The core discovery and validation techniques apply to both.

One-time payment - Lifetime Updates
$
299
Sales Mindset & System Course
📚 21 modules 📄 21 Worksheets
What you'll get from the course:
Understand why traditional sales tactics no longer work for modern founders.
Build a values-driven sales system tailored to your company and voice.
Shift from chasing customers to creating a buying environment they trust.
Communicate with emotional clarity using green brain language.
Follow a proven discovery call structure that naturally leads to conversions.
Map out your full, founder-friendly sales sequence from first touch to close.
One-time payment - Lifetime Updates
$99
Normally $199*

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Real results from real Founders

Hear first-hand from our incredible resources for founders.

OUR MISSION
To help you grow from $0 to $1M, without burning out.

Are you a first-founder who is ready to grow, but can’t quite seem to find a path forward?

Maybe you are...

  • Working lots of hours but not finding momentum
  • Not sure where to spend your hours for max efficiency
  • Wanting to build a solid foundation but you aren’t sure where to start

Look I get it. 

After five intense years of running a successful multi-million-dollar design agency, I hit a major roadblock. Burnout didn't just knock on my door—it barged right in and left me bedridden for three days straight. I didn't want to get up or face the world. Lying there, I thought to myself, "Okay, this is enough."

Read more

The next day, I made the immensely tough decision to let go of all my employees. I knew I needed a break—a real one—to rethink my priorities and figure out what I truly wanted in life.

That sparked something in me. 🔥

That constant drive helped me find success, but it also led me straight into burnout.

I finally realised that building a successful business wasn't just about working hard, it was about transforming your mindset and having great process for your personal and professional life.

That gave me the foundation for everything that I build next.

If you are like me, you want to be the best founder possible.

  • You want to unlock a new level of effectiveness and fulfilment.
  • You want to feel motivated and excited every day.
  • You want to feel confident and prepared for growth.

Meaning that you want to prioritise what matters, manage your emotions like a boss, and build habits that support your business growth. You are in the right place.

Philippe H.
CEO of Founder Foundry