Sales Mindset & System Course
How to sell without sounding pushy and fake. Design a scalable sales system that aligns with how people make buying decisions
Requirements
  • You need to have a business idea or already in business
  • A passion and desire to learn
  • A laptop and an internet connection
  • Understanding of English
Course Description

This course is for founders who are done with sleazy sales scripts and awkward pitches.

You’re building something meaningful but when it comes time to sell, it either feels forced, scattered, or just... not you. Maybe you're wondering: How do I actually close deals without feeling like I'm tricking people?

If that sounds familiar, you're in the right place. This module is all about designing a scalable, human-centered sales system that aligns with how people actually make buying decisions. You’ll learn a practical, repeatable approach that replaces pressure with clarity and helps you sell with confidence, connection, and results.

By the end of this course, you'll:

  • Understand why traditional sales tactics break down in modern business
  • Build your own company-branded, values-driven sales process
  • Shift from a “selling mindset” to creating a “buying mindset” in your customer
  • Communicate with emotional clarity (using green brain language)
  • Craft a high-converting discovery call and set up your full sales sequence

Who This Course Is Perfect For:

This course is thoughtfully designed for founders and entrepreneurs who:

  • Feel uncomfortable or unnatural with traditional sales scripts and high-pressure tactics.
  • Are committed to authenticity and want to build genuine relationships with their customers.
  • Seek a repeatable sales method that aligns deeply with their company’s mission and personal values.
  • Struggle with confidence during sales conversations and want a clearer, kinder way to close deals.
  • Desire practical tools and frameworks to simplify the sales process while staying human-focused.
  • Are juggling multiple roles and need an efficient sales workflow tailored specifically for busy founders.

If you're ready to sell genuinely, confidently, and effectively without compromising your values, this course is tailor-made for you.

Module Breakdown
Instructor
Philippe Hong
Founder of Founder Foundry

Philippe has over 14 years of experience as a Founder, Mentor, and Designer. He has launched several ventures and worked with notable clients such as Westfield, Snappr (YC), Forage (YC), OpenLearning (ASX), and ZipCo (ASX). He also achieved recognition when his agency was listed in the AFR Fast Starter 23. Under his leadership, the agency developed strategies and designs for more than 50 high-growth startups, assisting them in raising millions in capital. His greatest passion lies in building businesses from the ground up.

🔒 Premium content
Sales Mindset Course
What you'll get from the course:
Understand why traditional sales tactics no longer work for modern founders.
Build a values-driven sales system tailored to your company and voice.
Shift from chasing customers to creating a buying environment they trust.
Communicate with emotional clarity using green brain language.
Follow a proven discovery call structure that naturally leads to conversions.
Map out your full, founder-friendly sales sequence from first touch to close.
One-time payment - Lifetime Updates
$99
Normally $199*